Before subsidies, the average benchmark silver plan for a 40-year-old in Virginia costs $549 a month for 2027 (the national average is $704). Premium tax credits bring that down for many households, depending on income and family size.
If you want someone to shop the Virginia market for you, a broker is the usual route. The 8 offices below sit closest to Roanoke and list themselves as brokers or independent agencies, which typically means access to more than one insurer.
Health Insurance Brokers near Roanoke
Licensed agents can compare plans available in Roanoke County, check your doctors and estimate your premium tax credit. Free to you.
Call 866-645-8540Broker or agent: what's the difference?
A captive agent sells one company's plans. An independent agent or broker is appointed with several insurers and can compare them. In everyday use the words overlap, so ask any office which carriers it can quote in Virginia.
Do brokers cost more?
No. Health insurers pay brokers a commission that's already part of the premium. You pay the same price for a plan whether you buy it yourself or through a broker.
What a broker can compare for you
Premiums, deductibles and out-of-pocket maximums; which doctors and hospitals are in each network; whether your prescriptions are covered; and whether you qualify for a premium tax credit.
Carriers a Roanoke broker can quote
For 2027, marketplace plans in Virginia come from 6 insurers: Anthem (HealthKeepers / Anthem Health Plans), CareFirst BlueCross BlueShield (BlueChoice / GHMSI), Kaiser Permanente, UnitedHealthcare (Optimum Choice), Oscar Health and Sentara Health Plans. Not every insurer sells in every county. An independent broker appointed with several of them can compare prices and networks side by side.
A quick checklist
- Have a realistic estimate of next year's household income; subsidies are based on it.
- Ask each agent which carriers they can quote in your county.
- Write down the enrollment deadline and confirm your first premium payment.
- Compare total yearly cost (premiums plus deductible), not just the monthly premium.
Checking an agent's license in Virginia
- The Virginia Bureau of Insurance offers its own Producer (Agent/Agency) Lookup online, along with a lookup by Virginia license number or National Producer Number. Consumers can use it to confirm an agent or agency is licensed in Virginia. Source
- The Bureau of Insurance of the Virginia State Corporation Commission licenses insurance agents and agencies and regulates insurers in the state. Consumers can file a complaint through the Bureau's online Consumer Complaint Portal. Source
Frequently asked questions
How do I find a good health insurance broker in Roanoke?
Look for a broker licensed in Virginia who can quote several carriers, is certified with the Virginia's Insurance Marketplace, and has reviews from local clients. You can verify any license with the Virginia insurance regulator.
When can I buy a plan?
During open enrollment (Nov 1 to January 29 on the Virginia's Insurance Marketplace), or within 60 days of a qualifying life event such as losing other coverage, moving, marriage or a new baby.
Is there a fee to use a broker?
Most health insurance brokers charge nothing to individuals and families; the insurer pays them. Ask up front if you're unsure.
Brokers in nearby cities
- Vinton, VA 4 miles
- Hollins, VA 4 miles
- Cave Spring, VA 5 miles
- Salem, VA 5 miles
- Rocky Mount, VA 19 miles
- Bedford, VA 25 miles
- Blacksburg, VA 26 miles
- Christiansburg, VA 26 miles
- Covington, VA 35 miles
- Radford, VA 35 miles