Before subsidies, the average benchmark silver plan for a 40-year-old in Wisconsin costs $720 a month for 2027, against a national average of $704. Premium tax credits lower that for many households.
This page lists top-rated local agencies across Wisconsin by city. Every listing shows distance and address, and every city page explains local plan costs. For a side-by-side comparison of carriers, call 866-645-8540 to reach a licensed agent.
How health insurance works in Wisconsin
People in Wisconsin buy marketplace coverage through HealthCare.gov. Open enrollment runs from November 1 through January 15. BadgerCare Plus is the state's Medicaid program; the state has not expanded Medicaid to most low-income adults. For 2027, marketplace plans in Wisconsin come from 12 insurers: Anthem (CompCare), Aspirus Health Plan (Arise), Common Ground Healthcare Cooperative, Dean Health Plan, Group Health Cooperative of South Central WI, HealthPartners, Medica, MercyCare, Network Health, Quartz, Security Health Plan and UnitedHealthcare. Not every insurer sells in every county. Short-term health plans are sold with state limits on how long they can last (up to 12 months initially). They are not ACA-compliant coverage.
Agent licensing in Wisconsin
- The Wisconsin Office of the Commissioner of Insurance (OCI) licenses insurance agents and regulates health insurers in the state. OCI takes consumer complaints about health, life and annuity, and property and casualty insurers and their agents. Source
- Wisconsin's OCI points consumers to the State Based Systems (SBS) Lookup Tool, where choosing Wisconsin and searching for a licensee shows whether an agent or agency is licensed. Source
- Wisconsin agents who sell health coverage need the Accident and Health or Sickness major line on their intermediary license. Source
Free enrollment help in Wisconsin
HealthCare.gov Marketplace assisters: CMS-funded Navigator organizations plus Certified Application Counselors, who give free, impartial help applying and enrolling; consumers search for nearby help with the HealthCare.gov Find Local Help tool. You can search for in-person help on the official find-help page. If you'd rather have someone compare plans and recommend one, a licensed agent can do that at no cost to you.
Licensed agents can quote plans from multiple Wisconsin carriers in one call.
Call 866-645-8540Health insurance by city in Wisconsin
- Allouez
- Altoona
- Antigo
- Appleton
- Ashland
- Ashwaubenon
- Baldwin
- Baraboo
- Beaver Dam
- Bellevue
- Beloit
- Berlin
- Black River Falls
- Bristol
- Brookfield
- Brown Deer
- Burlington
- Caledonia
- Cedarburg
- Chippewa Falls
- Columbus
- Cottage Grove
- Cudahy
- De Pere
- DeForest
- Delafield
- Delavan
- Eau Claire
- Edgerton
- Elkhorn
- Elm Grove
- Evansville
- Fitchburg
- Fond du Lac
- Fort Atkinson
- Fox Crossing
- Fox Point
- Franklin
- Germantown
- Glendale
- Grafton
- Green Bay
- Greendale
- Greenfield
- Hales Corners
- Harrison
- Hartford
- Hartland
- Hobart
- Holmen
- Howard
- Hudson
- Jackson
- Janesville
- Jefferson
- Kaukauna
- Kenosha
- Kiel
- Kimberly
- Kronenwetter
- La Crosse
- Lake Delton
- Lake Geneva
- Lake Hallie
- Lake Mills
- Little Chute
- Madison
- Manitowoc
- Marinette
- Marshfield
- McFarland
- Menasha
- Menomonee Falls
- Menomonie
- Mequon
- Merrill
- Middleton
- Milton
- Milwaukee
- Monona
- Monroe
- Mount Horeb
- Mount Pleasant
- Mukwonago
- Muskego
- Neenah
- New Berlin
- New London
- New Richmond
- North Fond du Lac
- Oak Creek
- Oconomowoc
- Onalaska
- Oregon
- Oshkosh
- Pewaukee
- Platteville
- Pleasant Prairie
- Plover
- Plymouth
- Port Washington
- Portage
- Prairie du Chien
- Prairie du Sac
- Racine
- Reedsburg
- Rhinelander
- Rib Mountain
- Rice Lake
- Richfield
- Ripon
- River Falls
- Rothschild
- Salem Lakes
- Shawano
- Sheboygan
- Sheboygan Falls
- Shorewood
- Slinger
- Somers
- South Milwaukee
- Sparta
- St. Francis
- Stevens Point
- Stoughton
- Sturgeon Bay
- Sturtevant
- Suamico
- Summit
- Sun Prairie
- Superior
- Sussex
- Tichigan
- Tomah
- Twin Lakes
- Two Rivers
- Union Grove
- Verona
- Waterford
- Watertown
- Waukesha
- Waunakee
- Waupaca
- Waupun
- Wausau
- Wauwatosa
- West Allis
- West Bend
- West Salem
- Weston
- Whitefish Bay
- Whitewater
- Wind Lake
- Windsor
- Wisconsin Rapids