Before subsidies, the benchmark silver plan for a 40-year-old in Dane County cost about $548 a month for 2026, and the Wisconsin average for 2027 is $720 a month. Premium tax credits bring that down for many households, depending on income and family size. 3 insurers offered marketplace plans in Dane County for 2026.
Brokers in the Madison area can quote individual, family and self-employed coverage from multiple carriers licensed in Wisconsin. Their commission is built into the premium, so using one doesn't raise your price. Here are 9 brokerages within reach of Madison.
Health Insurance Brokers near Madison
Licensed agents can compare plans available in Dane County, check your doctors and estimate your premium tax credit. Free to you.
Call 866-645-8540Broker or agent: what's the difference?
A captive agent sells one company's plans. An independent agent or broker is appointed with several insurers and can compare them. In everyday use the words overlap, so ask any office which carriers it can quote in Wisconsin.
Do brokers cost more?
No. Health insurers pay brokers a commission that's already part of the premium. You pay the same price for a plan whether you buy it yourself or through a broker.
What a broker can compare for you
Premiums, deductibles and out-of-pocket maximums; which doctors and hospitals are in each network; whether your prescriptions are covered; and whether you qualify for a premium tax credit.
Carriers a Madison broker can quote
For 2027, marketplace plans in Wisconsin come from 12 insurers: Anthem (CompCare), Aspirus Health Plan (Arise), Common Ground Healthcare Cooperative, Dean Health Plan, Group Health Cooperative of South Central WI, HealthPartners, Medica, MercyCare, Network Health, Quartz, Security Health Plan and UnitedHealthcare. Not every insurer sells in every county. An independent broker appointed with several of them can compare prices and networks side by side.
A quick checklist
- Have a realistic estimate of next year's household income; subsidies are based on it.
- Write down the enrollment deadline and confirm your first premium payment.
- Compare total yearly cost (premiums plus deductible), not just the monthly premium.
- Ask each agent which carriers they can quote in your county.
Checking an agent's license in Wisconsin
- Wisconsin's OCI points consumers to the State Based Systems (SBS) Lookup Tool, where choosing Wisconsin and searching for a licensee shows whether an agent or agency is licensed. Source
- The Wisconsin Office of the Commissioner of Insurance (OCI) licenses insurance agents and regulates health insurers in the state. OCI takes consumer complaints about health, life and annuity, and property and casualty insurers and their agents. Source
Frequently asked questions
How do I find a good health insurance broker in Madison?
Look for a broker licensed in Wisconsin who can quote several carriers, is certified with the HealthCare.gov, and has reviews from local clients. You can verify any license with the Wisconsin insurance regulator.
When can I buy a plan?
During open enrollment (Nov 1 to January 15 on the HealthCare.gov), or within 60 days of a qualifying life event such as losing other coverage, moving, marriage or a new baby.
Can a broker help me get a subsidy?
Yes. Brokers certified with the marketplace can estimate your premium tax credit and enroll you in a subsidized plan.
Brokers in nearby cities
- Monona, WI 4 miles
- Middleton, WI 6 miles
- Fitchburg, WI 7 miles
- McFarland, WI 7 miles
- Waunakee, WI 7 miles
- Cottage Grove, WI 10 miles
- Verona, WI 10 miles
- DeForest, WI 10 miles
- Sun Prairie, WI 11 miles
- Oregon, WI 11 miles