Before subsidies, the benchmark silver plan for a 40-year-old in Potter County cost about $774 a month for 2026, and the Texas average for 2027 is $737 a month. Premium tax credits bring that down for many households, depending on income and family size. 4 insurers offered marketplace plans in Potter County for 2026. Below you'll find how coverage works in Amarillo, the local agencies with the strongest reviews, and where to get free help.
Top-rated health insurance agencies near Amarillo
Licensed agents can compare plans available in Potter County, check your doctors and estimate your premium tax credit. Free to you.
Call 866-645-8540Health insurance at a glance: Amarillo, TX
| Where to enroll | HealthCare.gov |
|---|---|
| Average benchmark silver, age 40 (2027) | $737/mo before subsidies |
| Potter County benchmark (2026) | $774/mo |
| Plans offered in Potter County (2026) | 54 |
| Plan types | HMO, EPO, POS |
| Marketplace insurers in Texas (2027) | 14 |
| Medicaid expansion | No |
| Short-term plans | Sold (not ACA-compliant) |
Sources: CMS plan data, KFF, state marketplace and insurance department pages.
Before you call an agent
- Check that the agent's license is active with the state regulator.
- Have a realistic estimate of next year's household income; subsidies are based on it.
- Ask each agent which carriers they can quote in your county.
- Compare total yearly cost (premiums plus deductible), not just the monthly premium.
Free enrollment help in Texas
HealthCare.gov Marketplace assisters: CMS-funded Navigator organizations plus Certified Application Counselors, who give free, impartial help applying and enrolling; consumers search for nearby help with the HealthCare.gov Find Local Help tool. You can search for in-person help on the official find-help page. If you'd rather have someone compare plans and recommend one, a licensed agent can do that at no cost to you.
Frequently asked questions
Where can I buy health insurance in Amarillo?
Through the HealthCare.gov, directly from an insurer, or with a licensed agent or broker who can do either.
Which insurers sell marketplace plans in Texas?
For 2027, marketplace plans in Texas come from 14 insurers: Blue Cross and Blue Shield of Texas, Ambetter (Superior HealthPlan / Celtic), CHRISTUS Health Plan, Community First Health Plans, Community Health Choice, Harbor Health, Imperial Insurance, Moda Health, Molina Healthcare, Oscar Health, Sendero Health Plans, UnitedHealthcare, Wellpoint and Antidote Health. Not every insurer sells in every county.
Can I get coverage outside open enrollment?
Only with a qualifying life event, unless you qualify for Texas Medicaid. Some people also look at short-term or fixed-indemnity plans, which are not ACA-compliant coverage.
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